Kuponex
6 min read

Every gift deserves a second chance

Every gift deserves a second chance

We've all been there. You open a beautifully wrapped envelope, expecting a surprise and inside, - a gift voucher (gift coupon) for a skydiving session. You smile politely, while your inner voice whispers: "I'm afraid of heights." Or maybe you received a gift card for a steakhouse… but you've been vegan for three years. Or, my personal favourite, that gift voucher (gift coupon) for a romantic getaway, which you forgot about until you found it in a drawer two years later… expired. Millions of stories like these happen every day across Europe. And behind every "oh well" moment hides real money and real waste.

The problem of unused gift vouchers

Every year, Europeans buy billions of euros' worth of gift coupons and gift cards for birthdays, Christmas, company bonuses or "just because". They feel practical, flexible, and modern. But here's the catch: up to 30% of all gift vouchers go unused. That's not just forgotten paper. That's real value disappearing into thin air. Think about it. A gift voucher (gift coupon) worth €100 for a hotel stay that's never booked? That's €100 lost. Multiply that by millions of consumers and you have a small country's GDP in unused experiences. Some people forget them. Others receive gifts that don't match their interests. Some just can't find time before the expiration date. It's not because we don't appreciate the gesture, it's because life gets in the way. There are plenty of stories like Berta's, for example. Last Christmas, she got a gift voucher for a premium gym membership. "That's it," she thought. "This is my fitness era." Fast-forward six months, the gym gift voucher is still on her fridge, pinned between a pizza coupon and a photo of her cat wearing a Santa hat. When asked about it, she said: "Well… I meant to go. But the pizza was closer." Now imagine if Berta could sell or swap that gym gift coupon for something she actually wants, like a gift card for her favourite bookstore or a spa day.

That's where Kuponex comes in.

Kuponex makes unused, unwanted gifts useful again

Kuponex is Europe's first dedicated marketplace for gift vouchers (gift coupons) and gift cards - a safe, transparent platform where users can resell, buy or exchange valid gift vouchers they no longer need in the second hand market. It's the same logic that made Vinted a household name. Five years ago nobody thought selling used clothes online could feel safe or cool. Then Vinted arrived, creating trust and simplicity, turning closets full of forgotten clothes into real money. Now, Kuponex is doing the same but for forgotten gifts. With Kuponex that skydiving gift voucher can find someone brave enough to actually use it, while you get value back for something you'd never redeem. It's a win-win situation for people, for wallets and for the planet.

How it works: simple, smart and secure

  • List your gift voucher (gift coupon) or gift card. Got a valid voucher you won't use? Upload it in minutes.

  • Connect with buyers. Chat directly, agree on a fair price and make the deal.

  • Monetise or exchange. Turn your unused gift into something you'll enjoy or cash.

The result is a safe second hand gift voucher (gift coupon) market that empowers consumers to take control of their unused value. No complicated rules, no shady transactions - just a safe, community-driven space for responsible gifting. Kuponex isn't just another resale website, marketplace. It's a movement toward sustainable consumption and responsible gifting. The Kuponex team is building a platform that promotes:

  • Trust – verified users, real vouchers, clear communication.

  • Transparency – no hidden costs, no expired vouchers.

  • Sustainability – keeping value circulating in the economy, not in the bin.

It's about creating a safe second hand gift voucher market that reflects modern consumer values: practicality, safety and environmental responsibility.

A real life example: the holiday that never happened

Meet Tom. His colleagues gave him a €250 gift card for a mountain resort in Austria. Lovely idea. Except, Tom lives in Lisbon, hates skiing and gets cold easily. By the time he checked flight prices, the gift voucher was already halfway to expiring. He ended up gifting it to his aunt… who also never used it. That's two wasted opportunities and one very confused resort manager. Now, with Kuponex, Tom could have listed that same gift voucher online, sold it to someone actually planning a trip to the Alps and used the money to buy… let's be honest, probably more pastel de nata. That's what circular gifting looks like: real value being passed from one person to another instead of going to waste.

When John turned 30, his friends gave him three gift vouchers - one for skydiving, one for scuba diving and one for a silent yoga retreat. John is afraid of heights, can't swim and definitely doesn't do "silent." So what did he do? He let all three expired. €500 worth of gifts… gone. If Kuponex had existed back then, John could have traded his adventure gift vouchers (gift coupons) for something more his style: maybe a gift card for a barbecue restaurant and a Netflix subscription. Now that's a birthday gift he'd actually use.

Changing how we think about gifts

Let's be honest, we often treat gifts as emotional transactions, not economic ones. But a gift voucher is both: it's a thoughtful gesture and a financial instrument. Throwing it away is like tossing cash into the recycling bin. Kuponex wants to change that mindset. The platform's mission is to show that a gift doesn't lose meaning when it changes hands. In fact, it gains a second life. That's why Kuponex supports a culture of reuse, resale and rethink: much like the fashion, electronics and home-goods sectors already do. Why should gifts be any different?

Kuponex is part of a bigger story - one about how we can make e-commerce more sustainable and human. It's not about encouraging people to buy more. It's about helping them use what they already have smarter. In a time when digital clutter fills our inboxes and expired codes fill our drawers, Kuponex is building a safe second hand gift voucher market -one that celebrates sharing, responsibility, and creativity.

With Kuponex, the future of gifting is no longer about waste, it's about flow. Your unused, unwanted gift voucher (gift coupon) becomes someone else's dream experience. Your forgotten gift card funds another person's joy. And together, we build a smarter, greener and happier consumer culture. Just like Vinted gave our clothes a second life, Kuponex gives our gifts a second chance. So next time you get a gift voucher that doesn't fit your lifestyle, don't let it expire. List it on Kuponex. Turn it into cash, a smile or a new story. Because in the end, sustainability isn't about saying "no" to gifts! It's about saying "yes" to using them wisely.

Kuponex - where every gift lives twice.