AI Agents as an existential competitor to gift coupon platforms
It seems that in 2-3 years the gift coupon selling business will face a very serious existential competitor - Open AI Agent which will assist for the user in easy and convenient purchase from a direct service provider, as well as it will help to select gift offer that will significantly reduce coupon non-use.
Why unused coupons are still profitable today
Today the extra profit of specialized gift coupon and gift voucher selling platforms is unused coupons. We buy and give gifts but more than 30% of our gifts “die” in the drawers.
Gift coupon market growth and inefficiency
The gift coupons market growth rate (CAGR) annually growing at 4,8 %. It is estimated that by the end of 2025 the gift voucher market will reach 614,7 billion USD and in 2029 it will grow to 1,33 trillion USD. Impressive numbers. The same statistics shows that every year average 31% of all those who received gift coupons do not use it: a serious signal of how unsustainably we use what we receive as gifts.
How will we buy and give gift coupons in 5–10 years?
Many understand that traditional Google search, which costs time and becomes inconvenient, will die. Google will be forced to improve its AI Mode so that the users could receive a prompt summary and can make a purchase directly in the search via Google Agentic Checkout. Traditional Google search will disappear.
Will gift coupon intermediaries survive the AI era?
But will those who mediate our purchase today (specialized gift coupon selling platforms) remain? The answer – NO. They will be replaced by AI Agents who will do all the work for us:
find and buy the most relevant gift coupon;
purchase the voucher directly from the service provider for the best price ratio;
will remind us of unused coupons and, if you decide not to use them, will offer an automatic coupon extension or exchange;
will help reduce the number of unused vouchers and ensure more efficient use of gifts.
The future of the gift coupon business
The gift coupons business will transform from mediation into a new gift voucher eco-system managed by smart AI Agents, where the goal will be not to sell as many as possible but to ensure that the gift is used meaningfully.
<h2><strong>AI Agents as an existential competitor to gift coupon platforms</strong></h2><p class="my-4">It seems that in 2-3 years the gift coupon selling business will face a very serious existential competitor - Open AI Agent which will assist for the user in easy and convenient purchase from a direct service provider, as well as it will help to select gift offer that will significantly reduce coupon non-use.</p><h2><strong>Why unused coupons are still profitable today</strong></h2><p class="my-4">Today the extra profit of specialized gift coupon and gift voucher selling platforms is unused coupons. We buy and give gifts but more than 30% of our gifts “die” in the drawers.</p><h2><strong>Gift coupon market growth and inefficiency</strong></h2><p class="my-4">The gift coupons market growth rate (CAGR) annually growing at 4,8 %. It is estimated that by the end of 2025 the gift voucher market will reach 614,7 billion USD and in 2029 it will grow to 1,33 trillion USD. Impressive numbers. The same statistics shows that every year average 31% of all those who received gift coupons do not use it: a serious signal of how unsustainably we use what we receive as gifts.</p><h2><strong>How will we buy and give gift coupons in 5–10 years?</strong></h2><p class="my-4">Many understand that traditional Google search, which costs time and becomes inconvenient, will die. Google will be forced to improve its AI Mode so that the users could receive a prompt summary and can make a purchase directly in the search via Google Agentic Checkout. Traditional Google search will disappear. </p><h2><strong>Will gift coupon intermediaries survive the AI era?</strong></h2><p class="my-4">But will those who mediate our purchase today (specialized gift coupon selling platforms) remain? The answer – NO. They will be replaced by AI Agents who will do all the work for us:</p><ul><li><p class="my-4">find and buy the most relevant gift coupon;</p></li><li><p class="my-4">purchase the voucher directly from the service provider for the best price ratio;</p></li><li><p class="my-4">will remind us of unused coupons and, if you decide not to use them, will offer an automatic coupon extension or exchange;</p></li><li><p class="my-4">will help reduce the number of unused vouchers and ensure more efficient use of gifts.</p></li></ul><h2><strong>The future of the gift coupon business</strong></h2><p class="my-4">The gift coupons business will transform from mediation into a new gift voucher eco-system managed by smart AI Agents, where the goal will be not to sell as many as possible but to ensure that the gift is used meaningfully.</p>
